Writing Assignment and Rubric

My final project is going to be a unit on Urban Renewal and Gentrification when looking at "Radio Golf" by August Wilson and House on Mango Street.  The final project in this unit will be a multi-media project of the student's choice depicting their research on a neighborhood of their choice.  They may choose to complete this project in one of these mediums: a documentary, VoiceThread, written essay, or podcast. 

Here is my preliminary rubric for evaluating this project.  I used Rubistar because I haven't built that many rubrics before.  I wanted to get my feet wet before I started creating my own.  I edited quite a few of the generic boxes to better suite my expectations.  As I complete a model for a student's final project, I will have a better understanding of what I am looking for and edit this rubric even further.   

Student Name:     _________________________
CATEGORY	Proficient 9-10	Exemplary 6-8	Satisfactory 3-5	Not Satisfactory 0-2
Content	Covers topic in-depth with details and examples. Subject knowledge is excellent.	Includes essential knowledge about the topic. Subject knowledge appears to be good.	Not enough essential information about the topic.	Content is minimal.
Originality	Product shows a large amount of original thought. Ideas are creative and inventive.	Product shows some original thought. Work shows new ideas and insights.	There is little evidence of original thinking.	Uses other people's ideas OR no evidence of original thinking
Organization	Content is well organized using effective techniques to group related material.	Uses effective techniques to organize, but the overall organization of topics appears flawed.	Content is logically organized for the most part.	There was no clear or logical organizational structure, just lots of facts.
Mechanics	No misspellings or grammatical errors.	A few misspellings and/or mechanical errors.	Many misspellings and/or grammatical errors.	Too many errors in spelling or grammar.
Presentation	Well-rehearsed with smooth delivery that holds audience attention.	Rehearsed with fairly smooth delivery that holds audience attention most of the time.	Delivery not smooth, but able to maintain interest of the audience most of the time.	Delivery not smooth and audience attention often lost.